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August 5, 2011

SXSW 2012 Proposal – Social Pangea: Bridging Public and Private Communities

by deirdrewalsh

Who OWNS social media?” This is a question that has come up on every SXSW social media panel for the last 5 years.

In most enterprises, social media is broken apart. IT drives internal collaboration; support and product marketing manage branded communities; and PR and marketing gurus handle the conversations happening in popular outlets like Facebook, YouTube, and Twitter.  However, the online continental plates are shifting.

Are you smarter than a 5th grader? Do you know what Pangea means?  That’s correct – it’s the supercontinent.

While several companies continue to fight internally, others building Social Media Supercontinents to not only force technical integration, but to make a measurable business impact by connecting the conversations inside and outside the firewall. They are connecting private employee communities with public customer communities with consumer social technologies.

If chosen, this session will feature real-world case studies of winning organizations that fully-integrate and design processes to facilitate expertise-sharing in order to improve customer loyalty, employee retention, sales, marketing, and product development.

Also, feel free to watch this video of me discussing Social Pangea at the Austin Social Media Breakfast.

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