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May 23, 2011

Voice of the Customer Conference

by deirdrewalsh

Last week, I met with several Voice of the Customer professionals and customer intelligence experts at the Allegiance Engage Summit in Park City, Utah. One of the highlights of the day (beside SNOW IN MAY) included a presentation by author and former Apple chief evangelist Guy Kawasaki.

I wanted to share with you guys, Guy’s keynote address based on his latest book “The Art of Enchantment.”  He provided attendees with creative ways that businesses can become more likeable and trustworthy while engaging customers and winning more business. He pointed out that companies should “remove the speed bumps” and make it easier for customers to do business with them.

Here is a shortened version of his presentation I found online:

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