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November 9, 2010

NI Wins Forrester Groundswell Award for Embracing Customers

by deirdrewalsh

Screen shot 2010-10-29 at 2.02.24 PM.pngForrester Research announced at the fourth annual Groundswell Awards that National Instruments won the B2B award for “Embracing” our customers. Forrester honored 16 winners for “excellence in effective use of social technologies to advance a business goal.”

“Once again, the entrants and winners for this year’s Forrester Groundswell Awards amazed us,” said Josh Bernoff, senior vice president — idea development at Forrester and co-author of Groundswell and Empowered. “We were particularly impressed with the diverse and effective social and mobile strategies that organizations are now using to reach consumers, business companies, and their own employees.”

This year, there were 130 entries, and here are the winners:

Business-To-Consumer (B2C) Division:

Listening: Godiva Sweet Success by Communispace

Talking: Secret by imc

Energizing: U by Kotex by Organic

Supporting: TurboTax Widget For Free Tax Help by Intuit

Embracing: InterContinental Hotels Group and Chase Create A New Credit Card by Communispace

Social Impact: Blue Cross And Blue Shield Our Health Connects Us by Deutsch LA

Mobile Application: iPhone App With Car-Buying Tools by USAA

Business-To-Business (B2B) Division:

Listening: Adobe Uses eCairn To Discover Key Influencers by eCairn

Talking: POPURLS Brown Edition Delivered by UPS by Federated Media

Energizing: Spiceworks Users Spread the Word and Create SpiceRex by Spiceworks

Spreading: Threatpost by Kaspersky Lab

Supporting: developerWorks by IBM

Embracing: Embracing NI Customers for Software Development by National Instruments

NI won the Supporting Award in 2008.

I’m really proud of all of the people in marketing and R&D involved in social business.

Keep up the excellent work!



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