National Instruments Develops Cybernetic Leadership Team
April 1, 2010 – Austin, Texas – National Instruments is known for providing design, control and test solutions to engineers around the world. Additionally, NI is known for creating easy-to-use graphical programming for domain experts in every industry from robotics to green to medical. And stakeholders know NI for its long-term planning. The company’s lasting view, known as the “100-year plan,” looks decades into the future to ensure the needs of these stakeholders are given appropriate consideration. To fully execute on this initiative, the management team chose to create a plan that will actually be around for all 100 years. Today the company is unveiling robotic clones of founders Dr. James Truchard and Jeff Kodosky.
Introduced by NI CEO and cofounder, Dr. James Truchard, the 100-year plan balances the long-term NI vision with short-term goals and defines which company philosophies, ethics, values and principles are necessary to guide the company’s growth through future generations. Powered by LabVIEW for Robotics, the JT-76 and the JK-86, respectively, are ready for anything that comes their way, be it design challenges that threaten cost overruns or intergalactic overlords seeking to enslave the human race.
“I was worried that my clone wouldn’t be able to keep up with technology100 years from now,” said the carbon-based Dr. Truchard. “But I know that LabVIEW for Robotics will be able to meet the technological challenges of the future.”
Because of its open graphical system design platform, LabVIEW for Robotics can import code from other languages including C/C++, .m files, VHDL, and other languages developed in the future.
The “T-bot” and “Jeff Klone,” as they’ve been dubbed within NI R&D, have been programmed to maintain the latest societal nomenclature conventions from sources including urbandictionary.com and the original MTV television series, “Jersey Shore,” so their language will remain fresh and relevant for new generations of application engineers. The following is a glimpse of what the robotic Jeff Klone can now say to the new, young engineers.
“Wassup! It’s wicked crunk that you dominated this sweet version. How goes it?”
“Hello! Glad you are finished with the initial testing. How does the beta look?”
About National Instruments:
National Instruments (www.ni.com) is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. The company is run by people with well-developed senses of humor who would not punish marketing for a once-per-year bit of tomfoolery – April Fools! NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 30,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 15 percent of revenue. Headquartered in Austin, Texas, NI has more than 5,000 employees and direct operations in nearly 40 countries. For the past 11 years, FORTUNE magazine has named NI one of the 100 best companies to work for in America. Readers can obtain investment information from the company’s investor relations department by calling (512) 683-5090, e-mailing email@example.com or visiting www.ni.com/nati.
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