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Posts Tagged ‘youtube’

Today, I attended a brainstorming session on how to best integrate social media with multimedia to provide real business value.  Already, National Instruments has a successful viral video campaign, An Engineering Mind, more than 600 on-demand technical webcasts that generate leads and help our users become more successful with our products, and a very successful [...]

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Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures. 
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

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See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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News about the CERN Large Hadron Collider (LHC) dominated radio and television coverage last week when the world’s largest machine and most powerful atom-smasher went live, an event scientists worldwide have dreamed about for 20 years.  This multibillion-dollar project, which attempts to re-enact the Big Bang, has been something I’ve been following very closely the [...]

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Miss the old-school Nintendo Power Pad? I know I do. While I’m addicted to my Wii, there is something still so magical about old-school games like Track & Field.
This week, I was featured on an episode of Engineering TV, an online video program focused on technical B2B engineering topics. This great video [...]

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