Want to Increase Word-of-Mouth Marketing by 35%? Start a community.

I read an interesting study today that said that Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities.
According to Beeline Labs, Deloitte, and the Society for New Communications Research, the greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) [...]

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Want $5,000? Dance in Your Underwear!

Light porn or good promotion? You decide. Jockey International, the Wisconsin-based undergarment manufacturer, is kicking off the new year in rare form. It just launched an interactive marketing campaign inviting folks to post videos of themselves dancing in their skivvies.
The 131-year-old company is counting on bloggers and social networking sites to spread the word about [...]

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