NI Supports the Groundswell – Part 2

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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An Engineering Mind Takes on CERN

News about the CERN Large Hadron Collider (LHC) dominated radio and television coverage last week when the world’s largest machine and most powerful atom-smasher went live, an event scientists worldwide have dreamed about for 20 years.  This multibillion-dollar project, which attempts to re-enact the Big Bang, has been something I’ve been following very closely the [...]

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Want $5,000? Dance in Your Underwear!

Light porn or good promotion? You decide. Jockey International, the Wisconsin-based undergarment manufacturer, is kicking off the new year in rare form. It just launched an interactive marketing campaign inviting folks to post videos of themselves dancing in their skivvies.
The 131-year-old company is counting on bloggers and social networking sites to spread the word about [...]

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