Want to Increase Word-of-Mouth Marketing by 35%? Start a community.

I read an interesting study today that said that Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities.
According to Beeline Labs, Deloitte, and the Society for New Communications Research, the greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) [...]

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Look, Mom…I’m on YouTube!

Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures. 
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

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Marketing to Gen Y

Today, I attended a consumer trend Web seminar led by Forrester titled “A Marketer’s Dream? Connecting with U.S. Gen Y through Interactive Media.”  The research firm explained the shift from offline to interactive media and marketing channels, and demonstrated how U.S. adults and Gen Yers (18 – 27 year olds) use and feel about media [...]

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Monkey Marketing

Step into my cube at National Instruments and you are likely to find a myriad of monkey gear.  From my Paul Frank Julius pillow to my super ape banana bank, there are primates abound (insert “you smell like one too” sing-song line).
However, the inspiration for this blog post (and my new outlook on teaching [...]

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Want $5,000? Dance in Your Underwear!

Light porn or good promotion? You decide. Jockey International, the Wisconsin-based undergarment manufacturer, is kicking off the new year in rare form. It just launched an interactive marketing campaign inviting folks to post videos of themselves dancing in their skivvies.
The 131-year-old company is counting on bloggers and social networking sites to spread the word about [...]

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