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	<title>Tune In and Geek Out &#187; labview</title>
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	<description>deirdre walsh is spinning B2B marketing jams in the live music capital of the world</description>
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		<title>Tune In and Geek Out &#187; labview</title>
		<link>http://deirdrewalsh.wordpress.com</link>
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		<item>
		<title>Purpose Driven Marketing</title>
		<link>http://deirdrewalsh.wordpress.com/2009/01/01/purpose-driven-marketing/</link>
		<comments>http://deirdrewalsh.wordpress.com/2009/01/01/purpose-driven-marketing/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 19:14:23 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[national instruments]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[evangelism]]></category>
		<category><![CDATA[labview]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=399</guid>
		<description><![CDATA[
The most basic questions that everyone faces in life are &#8220;why am I here?&#8221; and &#8220;what is my purpose?,&#8221; according to Rick Warren&#8217;s book A Purpose Driven Life.  With the dawn of the new year, I&#8217;ve been asking the same questions about my role at National Instruments as well as its entire community marketing program.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=399&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<item>
		<title>How the Golden Girls will Revolutionize Online Business</title>
		<link>http://deirdrewalsh.wordpress.com/2008/12/11/how-the-golden-girls-will-revolutionize-online-business/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/12/11/how-the-golden-girls-will-revolutionize-online-business/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 01:49:25 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[buy.com]]></category>
		<category><![CDATA[compactrio]]></category>
		<category><![CDATA[dvd]]></category>
		<category><![CDATA[engineering mind]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtual user group]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=445</guid>
		<description><![CDATA[Today, I attended a brainstorming session on how to best integrate social media with multimedia to provide real business value.  Already, National Instruments has a successful viral video campaign, An Engineering Mind, more than 600 on-demand technical webcasts that generate leads and help our users become more successful with our products, and a very successful [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=445&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/12/11/how-the-golden-girls-will-revolutionize-online-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>National Instruments Wins Forrester Groundswell Award</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 17:11:20 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[brooklyn museum]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[communispace]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[hershey]]></category>
		<category><![CDATA[intuit]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[young and fee alberta]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=375</guid>
		<description><![CDATA[Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester&#8217;s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=375&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>NI Supports the Groundswell &#8211; Part 2</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:29:11 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[clearspacex]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[FIRST]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[ni labs]]></category>
		<category><![CDATA[POST]]></category>
		<category><![CDATA[robotics]]></category>
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		<category><![CDATA[viral video]]></category>
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		<category><![CDATA[wikis]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=345</guid>
		<description><![CDATA[
See Part One before reading this post.
After you understand your audience, the next steps in Groundswell&#8217;s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=345&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<item>
		<title>National Instruments Supports the Groundswell</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/02/supporting-the-groundswell/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/02/supporting-the-groundswell/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 21:39:59 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[cern]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[LEGO]]></category>
		<category><![CDATA[POST]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=299</guid>
		<description><![CDATA[The folks at National Instruments know that I&#8217;m a firm believer in the book, Groundswell.  In fact, I recently presented my 2009 Community &#38; Social Media marketing plans centered around the philosophies outlined in this publication, authored by two analysts at Forrester Research.
Overall, Groundswell demonstrates how people are getting their information from each other rather [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=299&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<item>
		<title>An Engineering Mind Takes on CERN</title>
		<link>http://deirdrewalsh.wordpress.com/2008/09/18/an-engineering-mind-takes-on-cern/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/09/18/an-engineering-mind-takes-on-cern/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 11:47:53 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[big bang]]></category>
		<category><![CDATA[cern]]></category>
		<category><![CDATA[engineering mind]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[LHC]]></category>
		<category><![CDATA[rap]]></category>
		<category><![CDATA[user solutions]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=331</guid>
		<description><![CDATA[News about the CERN Large Hadron Collider (LHC) dominated radio and television coverage last week when the world&#8217;s largest machine and most powerful atom-smasher went live, an event scientists worldwide have dreamed about for 20 years.  This multibillion-dollar project, which attempts to re-enact the Big Bang, has been something I&#8217;ve been following very closely the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=331&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/09/18/an-engineering-mind-takes-on-cern/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>Engineering TV: NI LabVIEW Nintendo Power Pad</title>
		<link>http://deirdrewalsh.wordpress.com/2008/09/17/engineering-tv-ni-labview-nintendo-power-pad/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/09/17/engineering-tv-ni-labview-nintendo-power-pad/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 18:32:18 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[national instruments]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[niweek]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=297</guid>
		<description><![CDATA[Miss the old-school Nintendo Power Pad?  I know I do.  While I&#8217;m addicted to my Wii, there is something still so magical about old-school games like Track &#38; Field.
This week, I was featured on an episode of Engineering TV, an online video program focused on technical B2B engineering topics.  This great video [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=297&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/09/17/engineering-tv-ni-labview-nintendo-power-pad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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			<media:title type="html">ETV</media:title>
		</media:content>

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		<item>
		<title>What&#8217;s the Size of Your Digital Footprint?</title>
		<link>http://deirdrewalsh.wordpress.com/2008/08/02/whats-the-size-of-your-digital-footprint/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/08/02/whats-the-size-of-your-digital-footprint/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 00:16:41 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital universe]]></category>
		<category><![CDATA[digitalfootprint]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=252</guid>
		<description><![CDATA[
Overview
Currently, research company IDC estimates that the digital universe is 281 billion GB in size and continuing to grow beyond the current storage capacity due to the advancements in things like RFID, sensor networks, and Internet in emerging countries. To put this into perspective, CNN reported in this video that there is enough digital information [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=252&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<item>
		<title>Are Boys Better Than Girls in Math?</title>
		<link>http://deirdrewalsh.wordpress.com/2008/07/31/are-boys-better-than-girls-in-math/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/07/31/are-boys-better-than-girls-in-math/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 21:56:03 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[lego mindstorms nxt]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=227</guid>
		<description><![CDATA[
As a kid, I was never good at math. Yet, now I find myself working for high-tech company National Instruments surrounded by enginerds.  I wish I knew then what I know now &#8211; Girls can be good at math. 
This week, researchers at the University of Wisconsin and UC Berkeley reported in the journal Science [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=227&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<item>
		<title>Germans Hot for the Hoff &#8212; Another Reason National Instruments Made the Fortune List in 2008</title>
		<link>http://deirdrewalsh.wordpress.com/2008/01/22/germans-hot-for-the-hoff-another-reason-national-instruments-made-the-fortune-list-in-2008/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/01/22/germans-hot-for-the-hoff-another-reason-national-instruments-made-the-fortune-list-in-2008/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 01:59:57 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fortune magazine]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=121</guid>
		<description><![CDATA[Prior to starting at National Instruments in 2004, I heard the “hype” about it being a Great Place to Work. Coming from an award-winning communications firm, I was skeptical that this company would match my expectations. However, I proud to say that I’ve drank the NI “kool-aid.&#8221; How can you not with fun events like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=121&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>LabVIEW on the GPhone?!?!?</title>
		<link>http://deirdrewalsh.wordpress.com/2007/11/22/labview-on-the-gphone/</link>
		<comments>http://deirdrewalsh.wordpress.com/2007/11/22/labview-on-the-gphone/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 02:31:06 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[labview]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=150</guid>
		<description><![CDATA[ 
As you may know, I work at National Instruments, the awesome, Austin-based company that makes the graphical programming language LabVIEW.  I saw this today and started daydreaming about the future of graphical programming on a smart phone.

While there isn&#8217;t technically a &#8220;Gphone&#8221; yet, the SDK for the Google Android is now live.  Google co-founder [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=150&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>LabVIEW Virtual User Group Meeting = Huge Success!</title>
		<link>http://deirdrewalsh.wordpress.com/2007/09/12/labview-virtual-user-group-meeting-huge-success/</link>
		<comments>http://deirdrewalsh.wordpress.com/2007/09/12/labview-virtual-user-group-meeting-huge-success/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 03:11:11 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[virtual user group]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=173</guid>
		<description><![CDATA[ 
As the community marketing manager at National Instruments, I&#8217;m in charge of finding innovative ways to help our users connect online and offline. Yesterday, 108 community members from 4 countries attended the second virtual user group meeting on LabVIEW 8.5 for multicore led by R&#38;D engineer Al Vrancic.

Organizations represented include BAE Systems, Conoco Phillips, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=173&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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