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Posts Tagged ‘labview’

Purpose Driven Marketing

Posted in national instruments, tagged , , , on January 1, 2009 | 2 Comments »

The most basic questions that everyone faces in life are “why am I here?” and “what is my purpose?,” according to Rick Warren’s book A Purpose Driven Life.  With the dawn of the new year, I’ve been asking the same questions about my role at National Instruments as well as its entire community marketing program.  [...]

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How the Golden Girls will Revolutionize Online Business

Posted in Social Media, national instruments, tagged , , , , , , , , on December 11, 2008 | 2 Comments »

Today, I attended a brainstorming session on how to best integrate social media with multimedia to provide real business value.  Already, National Instruments has a successful viral video campaign, An Engineering Mind, more than 600 on-demand technical webcasts that generate leads and help our users become more successful with our products, and a very successful [...]

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National Instruments Wins Forrester Groundswell Award

Posted in Community Marketing, Social Media, national instruments, tagged , , , , , , , , , , , , , , on October 29, 2008 | 1 Comment »

Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester’s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]

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NI Supports the Groundswell – Part 2

Posted in Community Marketing, national instruments, tagged , , , , , , , , , , , , , , , , , , , , , on October 7, 2008 | Leave a Comment »

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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National Instruments Supports the Groundswell

Posted in Community Marketing, national instruments, tagged , , , , , , , , on October 2, 2008 | 2 Comments »

The folks at National Instruments know that I’m a firm believer in the book, Groundswell.  In fact, I recently presented my 2009 Community & Social Media marketing plans centered around the philosophies outlined in this publication, authored by two analysts at Forrester Research.
Overall, Groundswell demonstrates how people are getting their information from each other rather [...]

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