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	<title>Tune In and Geek Out &#187; groundswell</title>
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		<title>Tune In and Geek Out &#187; groundswell</title>
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		<title>Look, Mom&#8230;I&#8217;m on YouTube!</title>
		<link>http://deirdrewalsh.wordpress.com/2008/12/08/look-momim-on-youtube/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/12/08/look-momim-on-youtube/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:40:42 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[awards]]></category>
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		<category><![CDATA[groundswell]]></category>
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		<category><![CDATA[social technologies]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[video]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=436</guid>
		<description><![CDATA[Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures.   
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

 Tagged: awards, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=436&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<title>Top Online Support Communities of 2008</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/top-online-support-communities-of-2008/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/top-online-support-communities-of-2008/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 20:26:19 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
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		<category><![CDATA[community]]></category>
		<category><![CDATA[dell]]></category>
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		<category><![CDATA[support]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=381</guid>
		<description><![CDATA[As you know by now, today was so exciting for me because National Instruments won a Forrester Groundswell Award for its support community.
This afternoon, I went to the formal awards ceremony, where Forrester analyst Josh Bernoff  presented the finalists and winners of this prestigious honor &#8212; of course, he was sporting an awesome Groundswell-Green bow [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=381&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>National Instruments Wins Forrester Groundswell Award</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 17:11:20 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=375</guid>
		<description><![CDATA[Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester&#8217;s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=375&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>NI Supports the Groundswell &#8211; Part 3</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 19:48:03 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[rewards]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=348</guid>
		<description><![CDATA[This is the last post in the Groundswell series focusing on the results of the exercise.  You can find the related posts here:Part 1 and Part 2.
With this strong strategy and technologies (outlined in the first two parts), National Instruments has seen great success by tapping into the Groundswell.  Just check out these numbers!!!
Content Exchange

Engineers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=348&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>NI Supports the Groundswell &#8211; Part 2</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:29:11 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=345</guid>
		<description><![CDATA[
See Part One before reading this post.
After you understand your audience, the next steps in Groundswell&#8217;s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=345&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>National Instruments Supports the Groundswell</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/02/supporting-the-groundswell/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/02/supporting-the-groundswell/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 21:39:59 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[cern]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=299</guid>
		<description><![CDATA[The folks at National Instruments know that I&#8217;m a firm believer in the book, Groundswell.  In fact, I recently presented my 2009 Community &#38; Social Media marketing plans centered around the philosophies outlined in this publication, authored by two analysts at Forrester Research.
Overall, Groundswell demonstrates how people are getting their information from each other rather [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=299&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<item>
		<title>What&#8217;s the Size of Your Digital Footprint?</title>
		<link>http://deirdrewalsh.wordpress.com/2008/08/02/whats-the-size-of-your-digital-footprint/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/08/02/whats-the-size-of-your-digital-footprint/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 00:16:41 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital universe]]></category>
		<category><![CDATA[digitalfootprint]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=252</guid>
		<description><![CDATA[
Overview
Currently, research company IDC estimates that the digital universe is 281 billion GB in size and continuing to grow beyond the current storage capacity due to the advancements in things like RFID, sensor networks, and Internet in emerging countries. To put this into perspective, CNN reported in this video that there is enough digital information [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=252&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Video: The Break Up</title>
		<link>http://deirdrewalsh.wordpress.com/2008/07/25/video-the-break-up/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/07/25/video-the-break-up/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 18:42:41 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[clearspace]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=210</guid>
		<description><![CDATA[Jive Software employee Barry Tallis (@barrytallis on Twitter) posted an awesome video today in ClearStep, an excellent community &#8220;for Social and Enterprise 2.0 practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues.&#8221;
 This hilarious video shows the big &#8220;break up&#8221; customers are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=210&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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