Look, Mom…I’m on YouTube!

Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures. 
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

Read Full Post »

Top Online Support Communities of 2008

As you know by now, today was so exciting for me because National Instruments won a Forrester Groundswell Award for its support community.
This afternoon, I went to the formal awards ceremony, where Forrester analyst Josh Bernoff  presented the finalists and winners of this prestigious honor — of course, he was sporting an awesome Groundswell-Green bow [...]

Read Full Post »

National Instruments Wins Forrester Groundswell Award

Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester’s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]

Read Full Post »

NI Supports the Groundswell – Part 3

This is the last post in the Groundswell series focusing on the results of the exercise.  You can find the related posts here:Part 1 and Part 2.
With this strong strategy and technologies (outlined in the first two parts), National Instruments has seen great success by tapping into the Groundswell.  Just check out these numbers!!!
Content Exchange

Engineers [...]

Read Full Post »

NI Supports the Groundswell – Part 2

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

Read Full Post »