How the Golden Girls will Revolutionize Online Business

Today, I attended a brainstorming session on how to best integrate social media with multimedia to provide real business value.  Already, National Instruments has a successful viral video campaign, An Engineering Mind, more than 600 on-demand technical webcasts that generate leads and help our users become more successful with our products, and a very successful [...]

Read Full Post »

Twine – Wicked Smart Online Content Collection Service

This week, I learned a lot about interactive marketing, innovation and “how to keep ahead of tomorrow’s customer” at the Forrester Consumer Forum in Dallas, TX; however, one of the highlights of my trip was experimenting with Twine, a semantic Web application.
Thanks to my new bud, Jonas Lamis, I decided to put aside my Google [...]

Read Full Post »

Federal Crisis Communication 2.0

Like millions of Texans, my family was directly impacted by Hurricane Ike.  While my parents evacuated to Austin, my younger brother is braving it out without power in Houston.  After assisting them during this crisis situation, I developed a few suggestions for how the federal, state and local government organizations can utilize social media for [...]

Read Full Post »

LabVIEW on the GPhone?!?!?

As you may know, I work at National Instruments, the awesome, Austin-based company that makes the graphical programming language LabVIEW.  I saw this today and started daydreaming about the future of graphical programming on a smart phone.

While there isn’t technically a “Gphone” yet, the SDK for the Google Android is now live.  Google co-founder [...]

Read Full Post »

Google Maps Enterprise Edition — Cool or Overpriced?

I was looking to do a Google Map of all NIWeek 2007 attendees; however, the cost is outrageous.
Below is an email I received from a Google representative after filling out some information on their maps enterprise software.  Check out the links below and let me know your thoughts.  Personally, I can’t believe they chare [...]

Read Full Post »