Today, I attended a consumer trend Web seminar led by Forrester titled “A Marketer’s Dream? Connecting with U.S. Gen Y through Interactive Media.” The research firm explained the shift from offline to interactive media and marketing channels, and demonstrated how U.S. adults and Gen Yers (18 – 27 year olds) use and feel about media [...]
Posts Tagged ‘forrester’
Marketing to Gen Y
Posted in My Life Online, tagged forrester, gen Y, marketing, youth on February 27, 2008 | Leave a Comment »
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