NI Supports the Groundswell – Part 2

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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The State of Facebook

A friend of mine is tinkering with the idea of developing some cool applications for Facebook, so I decided to give a presidential-style update on the state of this electronic union.
To truly understand the present, we must first look at the past.  Here is a brief history on Facebook, according to the Houston Chronicle.
Spring [...]

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Split Personality – MySpace vs. Facebook

I was having dinner with a guy friend of mine last night and he started explaining the woos of juggling two girls – one on MySpace and one on Facebook. Now, I’ve heard of folks separating their personal social networks from their professional online spaces (imagine MySpace vs. Linkedin); however, this was the first [...]

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