NI Supports the Groundswell – Part 2

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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National Instruments Supports the Groundswell

The folks at National Instruments know that I’m a firm believer in the book, Groundswell.  In fact, I recently presented my 2009 Community & Social Media marketing plans centered around the philosophies outlined in this publication, authored by two analysts at Forrester Research.
Overall, Groundswell demonstrates how people are getting their information from each other rather [...]

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