NI Supports the Groundswell – Part 2

See Part One before reading this post.
After you understand your audience, the next steps in Groundswell’s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]

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Federal Crisis Communication 2.0

Like millions of Texans, my family was directly impacted by Hurricane Ike.  While my parents evacuated to Austin, my younger brother is braving it out without power in Houston.  After assisting them during this crisis situation, I developed a few suggestions for how the federal, state and local government organizations can utilize social media for [...]

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Selfish Plug – Vote for Me!!

I’m reaching out to my loyal blog readers for some help. I’ve submitted a proposal for the 2009 SXSW Interactive Conference titled, “Nerd Network: Building an Online Community for Developers.” Here is the summary:

Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve [...]

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MDS: Community Marketing and Social Media Homework

Today, Heidi Baschnagel, the director of marketing communications at National Instruments, asked me to put together a list of recommended readings for students in the NI MarCom Leadership Class, internally known as the “NI MBA.” Having gone through this class in 2006, I am extremely excited about the opportunity to share some nuggets of wisdom [...]

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Nerd Love: Building a Community for Engineers

 
 
 
Tired of hearing the buzz word Web 2.0 and want to see a real world examples of technical collaboration online?  Then, check out the new NI Developer Zone Community.    Just in time for Valentine’s Day, this platform allows a community of engineers and scientists worldwide to connect and share example code, tutorials and textbook [...]

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