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	<title>Tune In and Geek Out &#187; community</title>
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	<description>deirdre walsh is spinning B2B marketing jams in the live music capital of the world</description>
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		<title>Tune In and Geek Out &#187; community</title>
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		<title>Want to Increase Word-of-Mouth Marketing by 35%? Start a community.</title>
		<link>http://deirdrewalsh.wordpress.com/2009/06/17/want-to-increase-word-of-mouth-marketing-by-35-start-a-community/</link>
		<comments>http://deirdrewalsh.wordpress.com/2009/06/17/want-to-increase-word-of-mouth-marketing-by-35-start-a-community/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 22:46:40 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Management]]></category>
		<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=527</guid>
		<description><![CDATA[I read an interesting study today that said that Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities.
According to Beeline Labs, Deloitte, and the Society for New Communications Research, the greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=527&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<item>
		<title>Look, Mom&#8230;I&#8217;m on YouTube!</title>
		<link>http://deirdrewalsh.wordpress.com/2008/12/08/look-momim-on-youtube/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/12/08/look-momim-on-youtube/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:40:42 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social technologies]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=436</guid>
		<description><![CDATA[Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures.   
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

 Tagged: awards, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=436&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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		<item>
		<title>Top Online Support Communities of 2008</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/top-online-support-communities-of-2008/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/top-online-support-communities-of-2008/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 20:26:19 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
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		<category><![CDATA[community]]></category>
		<category><![CDATA[dell]]></category>
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		<category><![CDATA[intel]]></category>
		<category><![CDATA[reebok]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[the knot]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=381</guid>
		<description><![CDATA[As you know by now, today was so exciting for me because National Instruments won a Forrester Groundswell Award for its support community.
This afternoon, I went to the formal awards ceremony, where Forrester analyst Josh Bernoff  presented the finalists and winners of this prestigious honor &#8212; of course, he was sporting an awesome Groundswell-Green bow [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=381&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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			<media:title type="html">bow tie</media:title>
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		<item>
		<title>National Instruments Wins Forrester Groundswell Award</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 17:11:20 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[brooklyn museum]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[communispace]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[hershey]]></category>
		<category><![CDATA[intuit]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[young and fee alberta]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=375</guid>
		<description><![CDATA[Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester&#8217;s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=375&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<item>
		<title>NI Supports the Groundswell &#8211; Part 3</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 19:48:03 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[rewards]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=348</guid>
		<description><![CDATA[This is the last post in the Groundswell series focusing on the results of the exercise.  You can find the related posts here:Part 1 and Part 2.
With this strong strategy and technologies (outlined in the first two parts), National Instruments has seen great success by tapping into the Groundswell.  Just check out these numbers!!!
Content Exchange

Engineers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=348&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>NI Supports the Groundswell &#8211; Part 2</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:29:11 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
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		<category><![CDATA[FIRST]]></category>
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		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[jive]]></category>
		<category><![CDATA[labview]]></category>
		<category><![CDATA[ni labs]]></category>
		<category><![CDATA[POST]]></category>
		<category><![CDATA[robotics]]></category>
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		<category><![CDATA[support]]></category>
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		<category><![CDATA[viral video]]></category>
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		<category><![CDATA[wikis]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=345</guid>
		<description><![CDATA[
See Part One before reading this post.
After you understand your audience, the next steps in Groundswell&#8217;s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=345&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>Federal Crisis Communication 2.0</title>
		<link>http://deirdrewalsh.wordpress.com/2008/09/15/federal-crisis-communication-20/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/09/15/federal-crisis-communication-20/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 22:37:16 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[CDC]]></category>
		<category><![CDATA[centerpoint]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[houston]]></category>
		<category><![CDATA[ike]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[text messages]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=303</guid>
		<description><![CDATA[Like millions of Texans, my family was directly impacted by Hurricane Ike.  While my parents evacuated to Austin, my younger brother is braving it out without power in Houston.  After assisting them during this crisis situation, I developed a few suggestions for how the federal, state and local government organizations can utilize social media for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=303&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/09/15/federal-crisis-communication-20/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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			<media:title type="html">Parent's House Post-Ike</media:title>
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			<media:title type="html">fuel</media:title>
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			<media:title type="html">fuelmap</media:title>
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		<item>
		<title>Selfish Plug &#8211; Vote for Me!!</title>
		<link>http://deirdrewalsh.wordpress.com/2008/08/18/selfish-plug-vote-for-me/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/08/18/selfish-plug-vote-for-me/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 22:17:14 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=268</guid>
		<description><![CDATA[I&#8217;m reaching out to my loyal blog readers for some help.  I&#8217;ve submitted a proposal for the 2009 SXSW Interactive Conference titled, &#8220;Nerd Network: Building an Online Community for Developers.&#8221;  Here is the summary:

 
  

Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=268&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/08/18/selfish-plug-vote-for-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<media:content url="http://deirdrewalsh.files.wordpress.com/2008/08/sxswpickme3.png?w=263" medium="image">
			<media:title type="html">Pick me (for nerds everywhere!)</media:title>
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	</item>
		<item>
		<title>MDS: Community Marketing and Social Media Homework</title>
		<link>http://deirdrewalsh.wordpress.com/2008/07/21/mds-community-marketing-and-social-media-homework/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/07/21/mds-community-marketing-and-social-media-homework/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 01:04:21 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Basics]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=53</guid>
		<description><![CDATA[
Today, Heidi Baschnagel, the director of marketing communications at National Instruments, asked me to put together a list of recommended readings for students in the NI MarCom Leadership Class, internally known as the &#8220;NI MBA.&#8221; Having gone through this class in 2006, I am extremely excited about the opportunity to share some nuggets of wisdom [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=53&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/07/21/mds-community-marketing-and-social-media-homework/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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			<media:title type="html">Digitial Homework</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/MpIOClX1jPE/2.jpg" medium="image" />

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			<media:title type="html">The Groundswell - Best Book of 2008</media:title>
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	</item>
		<item>
		<title>Nerd Love: Building a Community for Engineers</title>
		<link>http://deirdrewalsh.wordpress.com/2008/02/14/nerd-love-building-a-community-for-engineers/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/02/14/nerd-love-building-a-community-for-engineers/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 16:20:44 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[community manager]]></category>
		<category><![CDATA[jive software]]></category>
		<category><![CDATA[national instruments]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=25</guid>
		<description><![CDATA[ 
 
 
Tired of hearing the buzz word Web 2.0 and want to see a real world examples of technical collaboration online?  Then, check out the new NI Developer Zone Community.    Just in time for Valentine’s Day, this platform allows a community of engineers and scientists worldwide to connect and share example code, tutorials and textbook [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=25&subd=deirdrewalsh&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://deirdrewalsh.wordpress.com/2008/02/14/nerd-love-building-a-community-for-engineers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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			<media:title type="html">ni.com/community</media:title>
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		<title>Monkey Marketing</title>
		<link>http://deirdrewalsh.wordpress.com/2008/02/10/monkey-marketing/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/02/10/monkey-marketing/#comments</comments>
		<pubDate>Sun, 10 Feb 2008 15:00:38 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[My Life Online]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=16</guid>
		<description><![CDATA[Step into my cube at National Instruments and you are likely to find a myriad of monkey gear.  From my Paul Frank Julius pillow to my super ape banana bank, there are primates abound (insert “you smell like one too” sing-song line). 
However, the inspiration for this blog post (and my new outlook on teaching [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=16&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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		<title>Spokeo</title>
		<link>http://deirdrewalsh.wordpress.com/2008/01/04/spokeo/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/01/04/spokeo/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 02:18:35 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[spokeo]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=133</guid>
		<description><![CDATA[Here is a great email from NI Applications Engineer Emilie Kopp on a new online tool called Spokeo: Guy Kawasaki features a new tool on the Web called Spokeo, which tracks information and online activities of friends. Meaning, it is able to monitor facebook notes, YouTube vids, flickr photos, twitter tweets etc, updated by a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=133&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">deirdrewalsh</media:title>
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