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Posts Tagged ‘community’

Want to Increase Word-of-Mouth Marketing by 35%? Start a community.

Posted in Community Management, Community Marketing, national instruments, tagged , , on June 17, 2009 | Leave a Comment »

I read an interesting study today that said that Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities.
According to Beeline Labs, Deloitte, and the Society for New Communications Research, the greatest value of online communities is increasing word of mouth (35%), increasing brand awareness (28%), bringing new ideas into the organization faster (24%) [...]

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Look, Mom…I’m on YouTube!

Posted in Community Marketing, My Life Online, Social Media, national instruments, tagged , , , , , , , , , on December 8, 2008 | 5 Comments »

Check out this video of the 2008 Forrester Groundswell Award winners (including yours truly) sharing their expertise on how to use social technologies to accomplish business goals. Try to ignore my passionate hand gestures. 
Note on Dec 17th: Unfortunately, Forrester took down the YouTube video.  You can find it on Facebook here.

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Top Online Support Communities of 2008

Posted in Community Marketing, Social Media, national instruments, tagged , , , , , , , on October 29, 2008 | Leave a Comment »

As you know by now, today was so exciting for me because National Instruments won a Forrester Groundswell Award for its support community.
This afternoon, I went to the formal awards ceremony, where Forrester analyst Josh Bernoff  presented the finalists and winners of this prestigious honor — of course, he was sporting an awesome Groundswell-Green bow [...]

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National Instruments Wins Forrester Groundswell Award

Posted in Community Marketing, Social Media, national instruments, tagged , , , , , , , , , , , , , , on October 29, 2008 | 1 Comment »

Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester’s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]

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NI Supports the Groundswell – Part 3

Posted in Community Marketing, national instruments, tagged , , , , on October 10, 2008 | Leave a Comment »

This is the last post in the Groundswell series focusing on the results of the exercise.  You can find the related posts here:Part 1 and Part 2.
With this strong strategy and technologies (outlined in the first two parts), National Instruments has seen great success by tapping into the Groundswell.  Just check out these numbers!!!
Content Exchange

Engineers [...]

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