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	<title>Tune In and Geek Out &#187; champions</title>
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	<description>deirdre walsh is spinning B2B marketing jams in the live music capital of the world</description>
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		<title>Tune In and Geek Out &#187; champions</title>
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		<title>Purpose Driven Marketing</title>
		<link>http://deirdrewalsh.wordpress.com/2009/01/01/purpose-driven-marketing/</link>
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		<pubDate>Thu, 01 Jan 2009 19:14:23 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[national instruments]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[evangelism]]></category>
		<category><![CDATA[labview]]></category>

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The most basic questions that everyone faces in life are &#8220;why am I here?&#8221; and &#8220;what is my purpose?,&#8221; according to Rick Warren&#8217;s book A Purpose Driven Life.  With the dawn of the new year, I&#8217;ve been asking the same questions about my role at National Instruments as well as its entire community marketing program.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=399&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>National Instruments Wins Forrester Groundswell Award</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/29/national-instruments-wins-forrester-groundswell-award/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 17:11:20 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[accenture]]></category>
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		<guid isPermaLink="false">http://deirdrewalsh.wordpress.com/?p=375</guid>
		<description><![CDATA[Today, I was lucky enough to sit Front Row Joe (no, not that Joe) when Forrester Research announced that National Instruments won an award for our excellent online support community.  The ceremony, which took place at Forrester&#8217;s Consumer forum in Dallas, recognized eight outstanding social applications from companies like Accenture, Intuit, and Starbucks.  It was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=375&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>NI Supports the Groundswell &#8211; Part 3</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/10/ni-supports-the-groundswell-part-3/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 19:48:03 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
				<category><![CDATA[Community Marketing]]></category>
		<category><![CDATA[national instruments]]></category>
		<category><![CDATA[champions]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[forums]]></category>
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		<description><![CDATA[This is the last post in the Groundswell series focusing on the results of the exercise.  You can find the related posts here:Part 1 and Part 2.
With this strong strategy and technologies (outlined in the first two parts), National Instruments has seen great success by tapping into the Groundswell.  Just check out these numbers!!!
Content Exchange

Engineers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=348&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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		<title>NI Supports the Groundswell &#8211; Part 2</title>
		<link>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/</link>
		<comments>http://deirdrewalsh.wordpress.com/2008/10/07/ni-supports-the-groundswell-part-2/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:29:11 +0000</pubDate>
		<dc:creator>deirdrewalsh</dc:creator>
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		<description><![CDATA[
See Part One before reading this post.
After you understand your audience, the next steps in Groundswell&#8217;s P.O.S.T. methodology are to have a clear Objective, strong Strategy, and knowledge of appropriate Technologies.
At National Instruments, our Objective was to build a successful online support community for engineers and scientists at more than 25,000 companies around the globe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=deirdrewalsh.wordpress.com&blog=1001053&post=345&subd=deirdrewalsh&ref=&feed=1" />]]></description>
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